A person's hand holding a mobile phone displaying the Abastores website with forms, explanations about the company, and the brand's visual identity. In the background, there are plants and greenish tones related to Abastores.

About
Abastores

Online market for cereals

Contents

  • Branding Strategy
  • Visual Identity
  • Illustration & Iconography
  • Web Design
  • Digital Advertising

11/2020 - 05/2023 - felixnieto.es

Abastores is the first platform for buying and selling agricultural products without intermediaries where transparency, fair trade, and information flow in all directions.

Several mobile phones lying in isometric perspective with social media posts from Abastores, including illustrations with graphs of cereals, harvesting machinery, barley, wheat, soil, tractors, and plantations.
Green and yellow John Deere tractor harvesting grass for animals in an open field during the day
Instagram with images of Abastores' social media showing cereals, brand messages, icons, illustrations, and some beautiful sunrises related to what field workers see every day.
A person's hand holding a mobile phone displaying the Abastores website with forms, explanations about the company, and the brand's visual identity. In the background, there are plants and greenish tones related to Abastores.
Abastores advertisement showing harvesting machinery from an aerial view with a message asking 'What is the price of barley today?'Illustration of an Abastores character, the Abastores logo, slogan, and website featuring three icons of barley, wheat, and corn with a message below saying 'The control of agricultural market prices in your hand'Abastores advertisement showing a golden barley field with a message asking 'What is the price of barley today?'
Corporate stationery of Abastores highlighting its symbolic sunrise made in flat vector graphics with a green field in various shades and the red sun of the sunrise.
A mug with the Abastores logo and the slogan 'Your online market'.
The creative report of Abastores featuring its cover with the symbolic sunrise made in flat vector graphics with a green field in various shades and the red sun of the sunrise.
Informative brochure of Abastores showing the use of the platform, its logo, and an illustration.
Illustration of an Abastores farmer holding a mobile phone using the platform.Decorative background of the illustration: symbolic sunrise made in flat vector graphics with a green field in various shades and the red sun of the sunrise.
Illustration of an Abastores intermediary holding a mobile phone using the platform.Decorative background of the illustration: symbolic sunrise made in flat vector graphics with a green field in various shades and the red sun of the sunrise.
Illustration of an Abastores collector holding a mobile phone using the platform.Decorative background of the illustration: symbolic sunrise made in flat vector graphics with a green field in various shades and the red sun of the sunrise.
Illustration of a female farmer from Abastores holding a mobile phone using the platform.Decorative background of the illustration: symbolic sunrise made in flat vector graphics with a green field in various shades and the red sun of the sunrise.
Carousel for social media showing the process of digitizing abastores through an online agricultural market, without commissions or intermediaries.
Two people in a barley field negotiating a collaboration agreement.
Abastores logo with the slogan 'Your online market' and URL abastores.com
Three advertising banners: left with an ear of barley, center with Abastores logo, right with price graph.
Graph on a mobile phone screen showing the price of barley and URL abastores.com.Person looking at a barley field with text and URL abastores.com.Mobile screen showing a price graph of barley at €370/Tm and an increase of 1.0%.
Series of informative social media graphics with text about agriculture on a mobile phone.
Close-up of a green and yellow John Deere tractor showing the details of its technology.
A computer interface displaying a table with cereal prices. There is a pie chart and several buttons with icons. At the bottom, there is a message indicating that a new bid has been made in a barley auction.
Instructions for using abastores.com in 4 steps, with logo and computer screen.Silhouette of a farmer operating a harvester at sunset.Comparative diagram of a Spanish online market, with and without Abastores.Cereal ears with a blurred effect in the foreground.Abastores advertisement with market data and a drawing of a farmer.Harvester during sunrise.
Mobile screen showing cereal prices and a trend graph with informative text.
Abastores logo with URL and landscapes in green and orange tones.