About
imiau

Feline Consultancy

Contents

• Branding Strategy
• Visual Identity
• Web Design
• Iconography

2024 - 2025 | felixnieto.es

The identity project consisted of creating a brand that conveyed the values and love Mayte has for these furry ones. The design embraces care with pastel colors (pink and green) that express the duality between tenderness and hope we seek when the feline is not going through its best moment. Along with the MuseoModerno typeface, which aims to live on the line between closeness and professionalism. The doodles represent that world of emotions of the furry ones, their thoughts, concerns, and mischief. The entire visual system, from the logo to the website, tries to connect emotionally with the brand's audience, who consider their cats true family members, not just pets.