INFINITE

Custom web design service.

Your business already works.Your website should too.

Strategic branding · Web · SEO — for small businesses and entrepreneurs with an established business

Your client looks you up, lands on your website and decides in seconds whether to trust you or not. If your website doesn't live up to what you do, they go to a competitor… and without web analytics, you'll never even know they were there.

I work with small businesses and entrepreneurs who already have real clients — but whose website or brand doesn't reflect it. Branding, web, and SEO, fully integrated. No agency middlemen. No vague promises.
+40

Projects

+15

years of experience

4 wks.

average time to launch

Who I've worked with

Does this sound familiar?

"We send detailed quotes. But many people don't respond. We never know if it's the price or if our website doesn't convey enough credibility".

""

"We've worked on referrals for years. When someone who doesn't know us searches for what we do on Google, we don't show up, or we rank worse than competitors we think are worse than us".

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"The website doesn't bring in a single lead a month, even with traffic or ad spend".

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"Our brand doesn't reflect the level of our services. Clients arrive with low expectations and we have to win them over from scratch".

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"We paid for a website three years ago. Whoever built it disappeared. We don't know how to update it and we're embarrassed to show it in meetings".

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"We want to scale, but we're not sure if the problem is lead generation, positioning, or the website. Everything feels urgent but nothing moves forward".

""
Services

What I solve in every project

I don't sell service packages. Every project is a diagnostic → paired with a complete solution → turned into a digital asset that works for your business once we're done.

Strategic branding

An identity that positions you, not just decoration.

A complete brand system built with business strategy in mind: logo, typography, color palette, tone of voice, and a deliverable brand book tailored to your audience, offer, and identity. Built to last and to be used — not to sit as a PDF on your hard drive.

Custom website focused on conversion

Every section has a business purpose. None of it is decorative.

Every micro-interaction has a purpose: guiding the visitor from "this caught my eye" to "I want to reach out," reducing friction and optimizing the site so load times don't hurt conversion.

Integrated technical SEO

Google needs to be able to read you before it can rank you.

Structure, speed, indexing, and metadata built in from development — not bolted on afterward. A website Google can prioritize from day one.

Tech stack

Recent projects

Real results, not just design:

Nution
Madrid & Orihuela

BrandingWeb

Full rebrand of a sports nutrition brand with 5 years behind it. The challenge wasn't building from scratch — it was evolving without losing what was already working.

~100% of visitors check the Services and Pricing pages
2:10 min average time on page

See full case →

Fluture
Málaga - Online

BrandingWebInternational

Brand and sales system for an ergonomic transverse flute accessory with no prior market reference. It now sells in 5 countries across four simultaneous channels.

159 orders · 98.7% success rate
Spain, Italy, Portugal, Mexico, and the US

See full case →

Tape
Zaragoza

BrandingWeb

An online platform to document creative processes in experimental and contemporary music.

1,600 visitors
1 min 46s average time on page
47 evaluation points from the Ministry of Culture

See full case →

Coral Soul
La Herradura (Granada)

BrandingWeb

A scientific coral reef restoration project doing real work, but lacking a digital presence to back up that credibility with institutions and partners. The challenge was building the digital case the science already deserved.

877 unique users in the first 3 months · 13.5% of traffic goes straight to the contact button

Madblading
Pinto (Madrid)

IdentityBranding

An aggressive skating and freeskate school and shop founded by a group of professional skaters. The challenge was building a brand with enough visual impact to stand out and convince an investor to take the leap into a physical store.

Branding and identity strategy that helped land their first investor and open a physical store and school in Pinto

See full case →

RdelaJ
Galicia

BrandingIdentity

An organizer of multicultural fairs with over 25 years bringing entertainment, culture, and environmental awareness to towns across Spain. The challenge was giving a professional image to a project with a lot of history but no consolidated visual identity.

25 years of experience distilled into a sales brochure that helps him in every new town.

See full case →

Slowlife
Madrid

IllustrationWeb

A psychological care practice for adult women. The challenge was to convey calm and trust in an industry where the imagery tends to be cold or overly clinical.

Identity and website designed to build trust and calm from the very first impression.

Cuarto de Tono
Zaragoza

BrandingWeb

Cuarto de Tono started as a rough idea with no strategy. The brand work (strategy + identity + website) became a solid case for a public grant application to the Ministry of Culture and the Government of Aragón (and they won it).

9 out of 10 visitors watch video content before leaving.
+1min 24s average interaction time per visit
International reach: Spain, US, Switzerland, Germany, Italy

See full case →

Natalia G. Iglesias
Sabiñánigo (Huesca)

BrandingWebAdvertising

A composer with a real track record — works premiered in Spain and Germany, commissions from the Badajoz Philharmonic Society, CNDM, and the SGAE Foundation — but with no digital presence to position her with those who decide on commissions and grants. The challenge was building the website that could do the work word of mouth alone couldn't.

1,200 unique users · traffic from 7 countries with zero ad spend

See full case →

iMiau
Las Palmas (Gran Canaria)

BrandingWeb

A profession so new that no one knew what to call it. The challenge wasn't standing out from competitors — it was making someone understand it in ten seconds and connect with it before reading a single word.

Brand system in real daily use since launch · first clients acquired with the help of the materials

See full case →

Abastores
Madrid

BrandingWeb

A digital marketplace connecting farmers and buying companies with no middlemen. The challenge was building a brand that inspired trust in the field and credibility with investors, at the same time.

+600 active farmers · One-pager and pitch deck with a closed investment round

See full case →

Want your brand and website working like this for your business? In 30 minutes I’ll tell you what’s holding back your online presence and where I’d start.

Testimonials

What those who've already trusted me say

Felix is a true professional — resourceful, creative, approachable, courteous, and he always instills a lot of confidence. He has a gift for putting on paper everything I have in mind, and even improving on it. I still work with him today and recommend him 100%. I'll always be grateful for everything he has built, and continues to build, with my company. He's, without a doubt, a safe bet.

M

Mario G.

Founder · Nution.es

My experience with this professional has been (and still is) excellent. His personal involvement makes him ideal for giving your brand and business a real push — one that genuinely represents you and communicates what you want to convey to your audience. I'm glad I worked with him on my project iMiau (specifically the branding and landing page), and to have the chance to keep counting on his support whenever needed. I highly recommend him.

M

Mayte R.

Founder · iMiau.es

The deck he built — carefully, meticulously, and with real artistry — helped us reach our fundraising goals and close our first investment round. The tangible result today is over 600 farmers, more than 400 companies, and an investment round that has kept us growing. Our Facebook campaign performed far above expectations, with leads for under €1.

R

Rubén O.

COO · Abastores.com

Methodology

A phased process, no surprises

Before we start, I make sure we clearly define goals and delivery dates. Everything is transparent: no hidden work, no last-minute cost overruns.

Phase 1 · Week 1

Diagnostic and strategy

Audit of your current digital presence. Definition of baseline metrics, ideal client, value proposition, and content architecture.

You know exactly where you're headed before spending a euro on development.

  • Documented strategic brief
  • Baseline metrics in Notion
  • Approved website architecture
  • Timeline with fixed dates

Phase 2 · Weeks 1–2

Identity and visual design

Identity proposal with clear creative directions. Up to 3 rounds of revisions. The full visual system is finished before development begins.

You see how it's going to look before a single line of code is written.

  • We validate the style together with moodboards
  • Up to 3 rounds of revision
  • Brand book in PDF and Figma
  • Web component system

Phase 3 · Weeks 2–4

Development and technical SEO

Custom WordPress build with technical SEO integrated from the start. Animations, performance, and accessibility. Weekly deliveries visible in a staging environment.

You can review it in real time. No big surprises at final delivery.

  • Active staging environment
  • Reviewable weekly delivery
  • Audited technical SEO
  • Speed and performance tests

Phase 4 · Week 4

Launch and training

Production launch with a verified checklist. Training session on the management panel. 30 days of support for questions and tweaks.

You launch with a website that works — and that you know how to manage yourself.

  • Audited production website
  • 2h of training included
  • Agreed 90-day goals
  • 30 days of support for questions and tweaks
Commitment

A guarantee with
real conditions

I don't like vague promises. We agree on the metrics before we start.

Before signing anything, we define together the baseline metrics for your current website and concrete 90-day goals after launch.

If there's no improvement in leads within 90 days, I keep working at no cost until there is — or you don't pay the final third.

Metrics I track:

Qualified leads · Orders or bookings · Organic visits

At Fluture: 159 orders after launch. At Abastores: leads for under €1.

Full coverage:

30 days of post-launch support for questions and tweaks.

3-year technical warranty: if anything I built breaks, I fix it at no cost.

Plus, basic coverage.

Delivered in4Weeks
Web designCustomAnd multi-device
Self-managementSimple
Coverage ofUpdates
Professional support
Warranty of
3
years
ASECURITYsystem designed to protect your most important digital asset

You don't pay it all upfront

1

Phase 1 · Branding

33%

Upon signing the strategic brief. Covers the diagnostic and visual identity. If you don't approve the design, you don't keep paying.

2

Phase 2 · Web

33%

Upon approving the identity. You already know exactly how everything will look. Only then do I start building.

3

Phase 3 · Goals

33%

90 days after launch. Only charged if the agreed performance goals are met.

You pay in phases and the final third depends on results. The first step costs nothing.

The man behind the work

Félix
Nieto

4.8/5 ⬈

Google rating

15 years watching the same problem

Businesses that run well behind the scenes but don't communicate it well outward. My job is to close that gap, with data you can measure — not guesswork.

How I work

I haven't just designed pretty websites in years. I design a system: brand, website, and SEO built so that people who don't know you yet trust you enough to reach out.

Investing in your brand isn't a spend on image. It's the difference between a client trusting you or forgetting you forever.

FAQs

What people usually ask me

How much does a project cost?

It depends on the scope: a full identity plus website isn’t the same as redesigning just the website. That’s why I start with a free diagnostic: in 30 minutes we see what you need, and then I send you a fixed quote, split into phases, with no surprises.

How long does it take?

A website with a brand identity is usually ready in about 4 weeks from when we approve the brief. Before we start, I give you a timeline with fixed dates.

I already have a website. Do we have to start from scratch?

Not always. In the diagnostic I review what you have and tell you honestly whether it’s worth redesigning, improving what already works, or whether the problem is somewhere else (your offer, SEO or advertising).

Will I be able to update the website myself?

Yes. I build custom WordPress websites and include 2 hours of training so you can change texts, images and posts without depending on me.

Who will I be working with?

With me, from start to finish. No agency middlemen and no projects passed from hand to hand: the person who designs and builds your brand and website is the one talking to you.

Do you only work in Madrid?

I’m based in Madrid, but I work remotely with clients all over Spain and abroad. Meetings are by video call and you see progress in a staging environment.

How does payment work?

In three parts: one third when you sign the brief, another when you approve the identity, and the last one 90 days after launch, tied to the goals we agree on.

No commitmentNo templatesWith judgment

Does your website work
for you, or does it merely exist?

Free 30-minute diagnostic. We review your current digital presence, identify the three main bottlenecks, and I'll tell you honestly whether you need a redesign — or if the problem lies elsewhere.

⚠️ Limited availability · Projects booked per quarter · Madrid and remote