INFINITE

Custom web design service.

Your business already works.Your website should too.

Strategic branding · Web · SEO — for B2B companies already generating revenue

Most B2B companies lose between 3 and 8 potential clients a month for the same reason: their digital presence doesn't reflect the caliber of their work. The client comes in, sizes you up in 10 seconds, and goes to a competitor if you don't convince them.

I work with service businesses that have real clients — but whose website or brand doesn't reflect it. Branding, web, and SEO, fully integrated. No agency middlemen. No vague promises.
Félix Nieto

Who's behind this

Félix Nieto

Brand and client acquisition consultant · Madrid

"A website that doesn't convert isn't a design problem. It's a revenue leak that shows up in no report — but exists nonetheless."

+40

Projects

+15

years of experience

4 wks.

average time to launch

Who I've worked with

Does this sound familiar?

"We send detailed quotes. But many people don't respond. We never know if it's the price or if our website doesn't convey enough credibility".

""

"We've worked on referrals for years. When someone who doesn't know us searches for what we do on Google, we don't show up, or we rank worse than competitors we think are worse than us".

""

"The website doesn't bring in a single lead a month, even with traffic or ad spend".

""

"Our brand doesn't reflect the level of our services. Clients arrive with low expectations and we have to win them over from scratch".

""

"We paid for a website three years ago. Whoever built it disappeared. We don't know how to update it and we're embarrassed to show it in meetings".

""

"We want to scale, but we're not sure if the problem is lead generation, positioning, or the website. Everything feels urgent but nothing moves forward".

""
Services

What I solve in every project

I don't sell service packages. Every project is a diagnostic → paired with a complete solution → turned into a digital asset that works for your business once we're done.

Strategic branding

An identity that positions you, not just decoration.

A complete brand system built with business strategy in mind: logo, typography, color palette, tone of voice, and a deliverable brand book tailored to your audience, offer, and identity. Built to last and to be used — not to sit as a PDF on your hard drive.

Custom website focused on conversion

Every section has a business purpose. None of it is decorative.

Every micro-interaction has a purpose: guiding the visitor from "this caught my eye" to "I want to reach out," reducing friction and optimizing the site so load times don't hurt conversion.

Integrated technical SEO

Google needs to be able to read you before it can rank you.

Structure, speed, indexing, and metadata built in from development — not bolted on afterward. A website Google can prioritize from day one.

Tech stack

Testimonials

What those who've already trusted me say

Felix is a true professional — resourceful, creative, approachable, courteous, and he always instills a lot of confidence. He has a gift for putting on paper everything I have in mind, and even improving on it. I still work with him today and recommend him 100%. I'll always be grateful for everything he has built, and continues to build, with my company. He's, without a doubt, a safe bet.

M

Mario G.

Founder · Nution.es

My experience with this professional has been (and still is) excellent. His personal involvement makes him ideal for giving your brand and business a real push — one that genuinely represents you and communicates what you want to convey to your audience. I'm glad I worked with him on my project iMiau (specifically the branding and landing page), and to have the chance to keep counting on his support whenever needed. I highly recommend him.

M

Mayte R.

Founder · iMiau.es

The deck he built — carefully, meticulously, and with real artistry — helped us reach our fundraising goals and close our first investment round. The tangible result today is over 600 farmers, more than 400 companies, and an investment round that has kept us growing. Our Facebook campaign performed far above expectations, with costs of 2 cents per result.

R

Rubén O.

COO · Abastores.com

Recent projects

Traveler, there is no path. The path is made by walking:

Nution
Madrid & Orihuela

BrandingWeb

Full rebrand of a sports nutrition brand with 5 years behind it. The challenge wasn't building from scratch — it was evolving without losing what was already working.

~100% of visitors check the Services and Pricing pages
2:10 min average time on page

Fluture
Málaga - Online

BrandingWebInternational

Brand and sales system for an ergonomic transverse flute accessory with no prior market reference. It now sells in 5 countries across four simultaneous channels.

159 orders · 98.7% success rate
Spain, Italy, Portugal, Mexico, and the US

Tape
Zaragoza

BrandingWeb

An online platform to document creative processes in experimental and contemporary music.

1,600 visitors
1 min 46s average time on page
47 evaluation points from the Ministry of Culture

Coral Soul
La Herradura (Granada)

BrandingWeb

A scientific coral reef restoration project doing real work, but lacking a digital presence to back up that credibility with institutions and partners. The challenge was building the digital case the science already deserved.

877 unique users in the first 3 months · 13.5% of traffic goes straight to the contact button

Madblading
Pinto (Madrid)

IdentityBranding

An aggressive skating and freeskate school and shop founded by a group of professional skaters. The challenge was building a brand with enough visual impact to stand out and convince an investor to take the leap into a physical store.

Branding and identity strategy that helped land their first investor and open a physical store and school in Pinto

RdelaJ
Galicia

BrandingIdentity

An organizer of multicultural fairs with over 25 years bringing entertainment, culture, and environmental awareness to towns across Spain. The challenge was giving a professional image to a project with a lot of history but no consolidated visual identity.

25 years of experience distilled into a sales brochure that helps him in every new town.

Slowlife
Madrid

IllustrationWeb

A psychological care practice for adult women. The challenge was to convey calm and trust in an industry where the imagery tends to be cold or overly clinical.

Identity and website designed to build trust and calm from the very first impression.

Cuarto de Tono
Zaragoza

BrandingWeb

Cuarto de Tono started as a rough idea with no strategy. The brand work (strategy + identity + website) became a solid case for a public grant application to the Ministry of Culture and the Government of Aragón (and they won it).

9 out of 10 visitors watch video content before leaving.
+1min 24s average interaction time per visit
International reach: Spain, US, Switzerland, Germany, Italy

Natalia G. Iglesias
Sabiñánigo (Huesca)

BrandingWebAdvertising

A composer with a real track record — works premiered in Spain and Germany, commissions from the Badajoz Philharmonic Society, CNDM, and the SGAE Foundation — but with no digital presence to position her with those who decide on commissions and grants. The challenge was building the website that could do the work word of mouth alone couldn't.

1,200 unique users · traffic from 7 countries with zero ad spend

iMiau
Las Palmas (Gran Canaria)

BrandingWeb

A profession so new that no one knew what to call it. The challenge wasn't standing out from competitors — it was making someone understand it in ten seconds and connect with it before reading a single word.

Brand system in real daily use since launch · first clients acquired with the help of the materials

Abastores
Madrid

BrandingWeb

A digital marketplace connecting farmers and buying companies with no middlemen. The challenge was building a brand that inspired trust in the field and credibility with investors, at the same time.

+600 active farmers · One-pager and pitch deck with a closed investment round

Methodology

A phased process, no surprises

Before we start, we make sure to clearly define goals and delivery dates. Everything is transparent: no hidden work, no last-minute cost overruns.

Phase 1 · Week 1

Diagnostic and strategy

Audit of your current digital presence. Definition of baseline metrics, ideal client, value proposition, and content architecture.

You know exactly where you're headed before spending a euro on development.

  • Documented strategic brief
  • Baseline metrics in Notion
  • Approved website architecture
  • Timeline with fixed dates

Phase 2 · Weeks 1–2

Identity and visual design

Identity proposal with clear creative directions. Up to 3 rounds of revisions. The full visual system is finished before development begins.

You see how it's going to look before a single line of code is written.

  • We validate style with moodboards
  • Up to 3 rounds of revision
  • Brand book in PDF and Figma
  • Web component system

Phase 3 · Weeks 2–4

Development and technical SEO

Custom WordPress build with technical SEO integrated from the start. Animations, performance, and accessibility. Weekly deliveries visible in a staging environment.

You can review it in real time. No big surprises at final delivery.

  • Active staging environment
  • Reviewable weekly delivery
  • Audited technical SEO
  • Speed and performance tests

Phase 4 · Week 4

Launch and training

Production launch with a verified checklist. Training session on the management panel. Active support for the first 30 days.

You launch with a website that works — and that you know how to manage yourself.

  • Audited production website
  • 2h of training included
  • Agreed 90-day goals
  • 30 days of post-launch support
Commitment

A guarantee with
real conditions

I don't like vague promises. We agree on the metrics before we start.

Before signing anything, we define together the baseline metrics for your current website and concrete 90-day goals after launch.

If there's no documented improvement after 90 days: we review the technical SEO and architecture at no extra cost. If the issue is on my end, I fix it.

Metrics we track:

Organic sessions · Bounce rate · Time on page · Qualified leads

At Nution: 2:10 min average time on page. At Fluture: 159 orders post-launch.

Full coverage:

If targets aren't met, technical adjustments at no cost. I won't leave your site worse than I found it.

3 years of technical warranty. Your digital asset doesn't expire.

Plus, basic coverage.

Delivered in4Weeks
Web designCustomAnd multi-device
Self-managementSimple
Coverage ofUpdates
Professional support
Warranty of
3
years
ASECURITYsystem designed to protect your most important digital asset

You don't pay it all upfront

1

Phase 1 · Branding

33%

Upon signing the strategic brief. Covers the diagnostic and visual identity. If you don't approve the design, you don't keep paying.

2

Phase 2 · Web

33%

Upon approving the identity. You already know exactly how everything will look. Only then do we start building.

3

Phase 3 · Goals

33%

90 days after launch. Only charged if the agreed performance goals are met.

The man behind the work

Félix
Nieto

4.8/5 ⬈

Google rating

15 years watching the same problem

Businesses that run well behind the scenes but don't communicate it well outward. My job is to close that gap, with data you can measure — not guesswork.

How I work

I haven't just designed pretty websites in years. I design a system: brand, website, and SEO built so that people who don't know you yet trust you enough to reach out.

Investing in your brand isn't a spend on image. It's the difference between a client trusting you or forgetting you forever.

No commitmentNo templatesWith judgment

Does your website work
for you, or does it merely exist?

Free 30-minute diagnostic. We review your current digital presence, identify the three main bottlenecks, and I'll tell you honestly whether you need a redesign — or if the problem lies elsewhere.

⚠️ Limited availability · Projects booked per quarter · Madrid and remote