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BOOST YOUR OFFER WITH PROFESSIONAL VISUAL IDENTITY AND WEB DESIGN.

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BRANDING AND WEB DESIGN FOR AGENCIES, STUDIOS OR FREELANCERS WHO WANT TO DELEGATE PROJECTS WITH PROFESSIONAL QUALITY AND STREAMLINE THEIR WORKFLOW.

Antonio Manuel Obrero Logo
Nution Logo
Freepik Logo
Cuarto de Tono Logo
Abastores Logo
TAPE Logo
Cholloentradas Logo
Poemario Logo
RdelaJ Logo
Montilla Vibra Logo
Slowlife Logo
Madblading Logo
Antonio Manuel Obrero Logo
Nution Logo
Freepik Logo
Cuarto de Tono Logo
Abastores Logo
TAPE Logo
Cholloentradas Logo
Poemario Logo
RdelaJ Logo
Montilla Vibra Logo
Slowlife Logo
Madblading Logo

FlutureFlute ergonomics

Imagen de diseño web

NutionSports Nutrition

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Cuarto de Tono360º Musical Shows

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imiau
Feline consulting

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PoemarioEndemic Thoughts -from years of uncertainty-

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RdelaJMulticultural Events

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Natalia-g-iglesias.comComposer

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TAPECreative process for experimental projects

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MadbladingSkating club and shop

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AbastoresOnline grain marketplace

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FreepikIllustrations for the famous image bank

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A GOOD LEADER IS NOT AFRAID TO TAKE RESPONSIBILITY, BUT NEITHER DO THEY FEAR DELEGATING.

— SIMON SINEK (2019).
“THE INFINITE GAME”.

SOLID VISUAL IDENTITY

MEMORABLE BRANDS.

I design solid, coherent visual identities that help your clients stand out and build trust to support their sales.

I deliver brand manuals, logos, and editable resources, making it easier to manage and scale each project. This way, you can offer professional branding without increasing your internal team.

STRATEGIC WEB DESIGN

FLUID AND ATTRACTIVE WEBSITES.

I develop modern, optimized, mobile-friendly websites. I deliver ready-to-implement sites. For WordPress or similar, the site is installed on the hosting and will be self-managed and/or with plugin integration, making management and maintenance easier for your clients.

All with a strategic focus and professional results.

FIXED PRICE.
NO RISKS.
PRO RESULTS.

COLLABORATIVE WORK

ADAPTED
TO YOU.

I adapt to your processes and workflow, maintaining agile and transparent communication. I relieve you of the design and strategy workload, allowing you to focus on what really matters for your business. Supervision, feedback, and organized deliveries for each project.

How do we fit into your team?

  • AS AN EXTERNAL RESOURCE, WITHOUT INCREASING YOUR COST STRUCTURE.
  • AS AN STRATEGIC PARTNER, EXPANDING YOUR SERVICE OFFERING.
  • AS A FLEXIBLE SOLUTION, ADAPTING TO EACH PROJECT ACCORDING TO ITS SCOPE AND NEEDS.
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A STRATEGIC PARTNER FOR YOU

WE HELP YOU IDEATE, DESIGN AND IMPLEMENT YOUR CLIENT'S IDENTITY AND WEBSITE, FROM CONCEPT TO LAUNCH... AND BEYOND.

WE GET 100% INVOLVED IN EACH PROJECT, DELIVERING HIGH-QUALITY RESULTS AND CREATING USEFUL BRAND TOOLS FOR YOUR CLIENT.

What does my service include?

VISUAL IDENTITY

Where to start? How to organize your resources and tasks?

I help you structure and prioritize each project, optimizing your resources and tasks so you can delegate clearly and efficiently, freeing you from operational management and allowing you to focus on strategy.
How many times have you done a sales action with little result?

We analyze the project together to define the brand approach, identify the ideal audience, and establish a visual and communication strategy that sets your client apart and facilitates their positioning.
Do you have a clear graphic vision?

We create a personalized moodboard that reflects the brand's personality and values, making design decisions easier and ensuring the visual identity connects with the target audience.
Does the graphic brand reflect your essence?

I design a solid visual identity system, including logo and brand elements, so your client has a professional and recognizable image from day one.
Is the identity visually coherent?

I develop the full visual identity, defining color palette, typography, and tone of voice, so you can offer a consistent and memorable brand experience.
Do your client's social networks give them freedom?

I help you create visual content for social media and define a digital communication strategy, so your client has a professional and attractive presence online.

WEB DESIGN

Where to start? How to organize your resources and tasks?

I help you structure and prioritize each project, optimizing your resources and tasks so you can delegate clearly and efficiently, freeing you from operational management and allowing you to focus on strategy.
Where do we start? What does your website need?

We define the full scope of the new website, organize the content, and create a sitemap that serves as a roadmap for production, ensuring a solid foundation for all development.
What will the structure and navigation be like?

We create wireframes for each page defined in the sitemap. These wireframes act as a functional model for all sections and features, making validation easier before visual design.
What will your website look like?

We define the site's visual style and design all pages using moodboards and visual proposals. This ensures graphic consistency and an attractive experience for the end user.
When will your website be ready to go?

After design approval, we code the pages and perform quality tests. We integrate functionalities and launch the website, ensuring everything works correctly before final delivery. This stage usually includes development, QA, integration & launch.
What happens after launch?

Includes 30 days of support for bug fixes after publication. Afterwards, you can opt for ongoing maintenance or other optional services such as SEO optimization or evolutionary improvements.
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HOW WE WORK?

  1. Initial meeting:

    We'll talk about the project and the client's needs.

  2. Clear proposal:

    We define scope, timing, and deliverables.

  3. Execution and reviews:

    Development of identity and/or web design with feedback at each stage.

  4. Final delivery:

    Organized files and website ready for implementation.

TESTIMONIALS?

You did an amazing job.

You know how to do the hardest thing: capturing with style and quality everything we want to convey.

Mario Gómez

FROM NUTION.ES

THERE IS GREAT PROFESSIONALISM IN PRESENTING PRODUCTS, AVAILABILITY AND FLEXIBILITY. YOU HELPED US A LOT TO ORGANIZE TIMELINES AND THAT HAD A POSITIVE IMPACT ON US.

I ALSO HIGHLY APPRECIATE YOUR INTENTION TO MAKE US UNDERSTAND EVERYTHING, THROUGH REPORTS, EXPLANATORY VIDEOS... IT'S VERY VALUABLE THAT YOU WANT US TO UNDERSTAND EVERY STEP YOU'RE TAKING.

IF I HAD TO POINT OUT SOMETHING THAT FRUSTRATED US AT SOME POINT, I WOULD SAY THAT YOUR METICULOUSNESS AND PERFECTIONISM (VERY IMPRESSIVE) WHEN SENDING US QUOTES (FOR EXAMPLE), EVEN AFTER KNOWING US AND HAVING WORKED TOGETHER, DIDN'T NEED TO BE SO DETAILED.

CAROLINA CEREZO

FROM CUARTO DE TONO

The deck, created carefully, meticulously, and artistically, helped us achieve our investment goals, raising our first funding round.

The tangible result today is over 600 farmers, more than 400 companies, and a funding round that helped us keep growing. The Facebook campaign far exceeded our expectations, with costs of 2 cents.

The closeness, way of working, and above all your good taste, is very different when choosing a designer who can capture what's in my head, adapting to our needs and learning from our client. The best thing for me is the connection you create and not needing to explain much when ideating and translating ideas to any medium. The versatility and level of understanding you have with me as a client and with our clients, allows us to create something unique that truly captures the market's attention.

RUBÉN ORIHUELA

FROM ABASTORES

You are extremely professional and very pleasant.

Personally, not having to travel or have meetings is great for me, but for my mother, for example, that's worse. I guess it depends on your client; the younger ones appreciate this distance and doing everything by email and WhatsApp, and the older ones prefer calls or video meetings. But I see that as a plus. And to mention how nice and pleasant you are, for us as newbies in all this, your way of being and communicating, and your patience, has been great for us.

PATRICIA DE LA JARA

FROM RDELAJ CULTURAL EVENTS

Félix is a great professional and very dedicated. The website looks beautiful, so I hope it will gradually become known and reach more people who need it.

Thank you so much for everything!

MIRIAM

FROM SLOWLIFE

HELLO, I'M FELIX NIETO, BRANDING STRATEGIST & WEB DESIGNER WITH 14+ YEARS OF EXPERIENCE.

I CREATED FELIXNIETO.ES BECAUSE I SAW TALENTED PEOPLE ENTER THE MARKET AND REALIZE THAT BEING GOOD AT YOUR PROFESSION IS NOT ENOUGH FOR A BUSINESS TO SUCCEED.

USED TO WORKING DIRECTLY WITH CLIENTS, AND TO DIVERSIFY INCOME, I DEDICATE PART OF MY TIME TO WORKING WITH AGENCIES, STUDIOS, AND FREELANCERS WHO WANT TO DELEGATE PROFESSIONAL VISUAL IDENTITY AND WEB DESIGN PROJECTS.

I SPECIALIZE IN CREATING BRANDS THAT HELP CONNECT (WITH THEIR AUDIENCE) AND DRIVE SALES, HELPING AGENCIES, STUDIOS, AND FREELANCERS TO DELEGATE THEIR IDENTITY AND WEB PROJECTS WITH PEACE OF MIND. WHEREVER POSSIBLE, I TRY TO:

  • - COMMUNICATE YOUR CLIENTS' VALUE CLEARLY AND PROFESSIONALLY.
  • - IDENTIFY THE IDEAL AUDIENCE FOR EACH PROJECT, OPTIMIZING EACH BRAND'S FOCUS.
  • - STAND OUT FROM THE COMPETITION WITH AUTHENTICITY AND BRAND PERSONALITY.
  • - TRANSLATE EACH CLIENT'S OFFER INTO A LANGUAGE THEIR AUDIENCE UNDERSTANDS AND VALUES.

IT'S NOT AN AUTOMATIC PROCESS, BUT IT WORKS: I WORK HAND IN HAND WITH YOU ON EACH PROJECT, GETTING 100% INVOLVED SO YOU ONLY NEED TO SUPERVISE AND APPROVE. I ADAPT TO YOUR PROCESSES, DELIVER ORGANIZED FILES, AND RELIEVE YOU OF THE DESIGN AND STRATEGY BURDEN, ALLOWING YOU TO FOCUS ON WHAT REALLY MATTERS FOR YOUR BUSINESS.

IT'S VERY REWARDING TO HAVE THE OPPORTUNITY TO GROW ALONGSIDE OTHER PROFESSIONALS IN THE FIELD AND COLLABORATE ON INTERESTING PROJECTS.

IF THIS RESONATES WITH YOU, LET'S TALK ABOUT HOW I CAN HELP.

THANK YOU!

FELIX.

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ANY QUESTIONS?

You can delegate any project related to visual identity (branding strategy, general branding, logos, iconography and illustrations, brand manuals and dossiers, moodboards) and web design (landing pages, corporate sites, self-managed websites or online stores, PrestaShop, WordPress and related plugins). Felixnieto.es is an external resource for agencies and studios that need to expand their offer without increasing their internal structure.
Yes. As you know, it's very hard to have a work-life balance and stable long-term income without delegating and collaborating with other providers. So, while I am a freelancer, I use "we" to reflect collaboration with other professionals and external resources that allow me to offer a more complete service adapted to each project's needs and maintain a healthy work-life balance. My goal is to scale and create a small specialized design studio.
We handle communication through the platform that best fits your workflow (Notion, email, WhatsApp, etc.), with regular updates (using Scrum or waterfall methodology depending on the case) and access to all editable project files. Each phase includes feedback and approvals to ensure the result meets your expectations and those of the end client.
As little as possible. Delivery time varies according to complexity, feedback agility/length, and project scope. Our commitment is to deliver a landing page in a week, a simple identity in 2 weeks (once all requirements and materials are received); but it's also great to collaborate on more complex projects lasting months or years. After the initial meeting, we will give you a timeline tailored to your requirements.
You will have meetings directly with Félix, who ensures the quality of the deliverables meets expectations. For each project, we use and/or gather key information about the final client and validate each delivery before moving forward, with the flexibility of Scrum and expanding the project if it evolves. Your supervision and feedback are essential to ensure coherence and quality.
I am as flexible as the budget and project management methodology allows. I include revisions and changes within each phase/task. If adjustments arise outside the initial scope, we assess them together to keep the budget and timeline under control.
I work as an external provider, but adapt my communication and presentation so you can offer the service under your own brand if you prefer. I always deliver organized, editable files ready for use.
Prices are set according to the scope and complexity of the project. You will receive a detailed quote after the initial meeting and payment is invoiced by phase or set of sprints, adapting the project to your billing, pace, and payment needs.
Yes, I offer support for occasional questions after delivery, project expansion, and/or web maintenance by the hour or for new implementations. I can also include monthly maintenance packages to ensure everything works correctly.
If you have an urgent need or a service outside the initial scope, your request will be given top priority and you'll receive a quick proposal with times and costs appropriate to the request. Communication and flexibility will always be the priority in these cases.
Just contact me by email or WhatsApp for a first, no-obligation meeting. We analyze your needs and prepare a tailored proposal so you can delegate the project with total confidence.

AND MUCH MORE

IT WILL WORK IF...

IF YOU ARE LOOKING FOR A PARTNER TO DELEGATE IDENTITY AND WEB PROJECTS, WITH AN AGILE AND TRANSPARENT PROCESS. THIS SERVICE IS IDEAL FOR AGENCIES, STUDIOS, AND FREELANCERS WHO WANT TO EXPAND THEIR OFFER AND OPTIMIZE THEIR WORKFLOW.

IT WON'T WORK IF...

YOU ARE LOOKING FOR A PROVIDER WHO DOES EVERYTHING WITHOUT YOUR SUPERVISION OR WHO RELIEVES YOU OF THE RESPONSIBILITY OF PROVIDING FEEDBACK AND APPROVING EACH PHASE. COLLABORATION IS KEY TO ACHIEVING QUALITY RESULTS.

YOU HAVE MY FULL ATTENTION:

THE KEY TO SUCCESS IS IN THE PROCESS, NOT JUST THE FINAL DESIGN.

YOU WILL EXPERIENCE A TAILORED PROCESS, WITH ACCESS TO ALL FILES AND REGULAR PROJECT STATUS UPDATES. WE WILL BE IN DIRECT CONTACT TO KEEP YOU INFORMED OF EVERYTHING THANKS TO OUR ACTIVE COMMUNICATION.

INSPIRING MEETINGS:

WE WILL HAVE USEFUL AND PRODUCTIVE VIDEO CALLS TO TRACK THE PROJECT. THE REST OF THE MANAGEMENT WILL BE DONE THROUGH A PROJECT PLATFORM (NOTION), EMAIL AND/OR WHATSAPP. IN ADDITION, I WILL ANSWER YOUR QUESTIONS WITHIN 24/48 BUSINESS HOURS.

ADAPTED TIMELINE:

WE WILL MANAGE THE PROJECT IN SMALL SPRINTS SO YOU CAN SEE PROGRESS AND DELIVERIES QUICKLY. YOUR COMMITMENT TO FEEDBACK IS KEY, LEAVE THE REST TO ME.

RELATED EXPENSES:

IN ADDITION TO THE INVESTMENT IN VISUAL IDENTITY OR WEB DESIGN, KEEP IN MIND YOU MAY NEED ASSOCIATED EXPENSES SUCH AS HOSTING, DOMAINS, SYSTEMS OR EXTERNAL SERVICES, ADVERTISING, PLUGINS, PRINTING, VINYLS, AND OTHER DIGITAL OR PHYSICAL MATERIALS.

EXPAND YOUR OFFER WITH A TRUSTED PARTNER

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